About Rocklin

We Are a Full-Service Solutions Agency Dedicated To Your Bottom Line

Our Mission

For over seventy years we have worked with businesses across the Midwest. We focus on retail, auto, professional services, event and direct response advertising. We know digital retailing backwards and forwards and know how to make it work for you. From creative development, media planning and execution, to lead tracking and ROI analysis, we are ready to rock. It’s what we do.

Strategy and Analysis

Design media strategies to grow your existing target markets and increase incremental sales through conquest targeting. We use the latest technologies to create broad spectrum marketing programs, then harvest and analyze the data

Creativity

How you decide to introduce your brand to the world is one of the most important business decisions you will make. Even after a successful introduction, how you continue to present your brand’s image on an on-going basis is key to its success.

Customer Service

Regular meetings with your account team to ensure success. We use competitive data, ad selection and up to minute assessments of your media plan to assure progressive marketing.

Monitoring & Forecasting

Competitive market monitoring allows us to keep you in the know when it comes to your pricing and selection in the marketplace. We monitor media schedules to guarantee proper rotations and save you money through creative and aggressive media.

We Not Only Build Brand Awareness, We Build Brand Experiences

Our Clients

Our clients are the reason why we love doing this for a living. Here’s just a sample of some of the strategic partners we’ve worked with.

90 North

Village Of Schaumburg

Romeoville Toyota

caripa

Find your car's true value privately!

BMW Events

Championship BMW Events

McGrath Nissan

McGrath Nissan is here for your convenience

Proven Winners

The #1 Plant Brand

Manny's

Cafeteria & Delicatessen

Imagetec

FAQ

Frequently Asked Questions and Answers

Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.

Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media most consumers turn to first and at all hours of the day.

Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.

PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook, LinkedIn and other social media platforms now offer PPC ad models.

Consider first the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Determine where your audience spends their time. Research the demographics and behavioral patterns of the users and consider the type of content you’ll share.

A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.
 

Digital marketing has evolved to the point where an immense array of specialists consults with brands and clients to develop effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant.

There can be no all-encompassing answer to this question except to say you should create content buyers will find relevant and useful. Leading candidates include blog posts, articles, eBooks, info-graphics, micro-sites, videos, courses, case studies, newsletters, visuals and various forms of interactive content.

 

Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Most of the web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.

A buyer persona is a representation of your ideal customer based on market research and data. Personas generally include customer demographics, behavior patterns, motivations, and goals. They should reveal insights about the buyers’ decisions including attitudes, concerns and criteria that drive buying decisions.

Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.

 

Paid digital marketing programs should create results immediately. On the other hand, programs such as content marketing, email list building, and search engine optimization require persistence and patience. You might see some results in a matter of months; however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives.

Work With Us.