We Are a Full-Service Solutions Agency Dedicated To Your Bottom Line
For over seventy years we have worked with businesses across the Midwest. We focus on retail, auto, professional services, event and direct response advertising. We know digital retailing backwards and forwards and know how to make it work for you. From creative development, media planning and execution, to lead tracking and ROI analysis, we are ready to rock. It’s what we do.
We Not Only Build Brand Awareness, We Build Brand Experiences
Our clients are the reason why we love doing this for a living. Here’s just a sample of some of the strategic partners we’ve worked with.
Frequently Asked Questions and Answers
Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.
Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media most consumers turn to first and at all hours of the day.
Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.
PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook, LinkedIn and other social media platforms now offer PPC ad models.
Consider first the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Determine where your audience spends their time. Research the demographics and behavioral patterns of the users and consider the type of content you’ll share.
Digital marketing has evolved to the point where an immense array of specialists consults with brands and clients to develop effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant.
There can be no all-encompassing answer to this question except to say you should create content buyers will find relevant and useful. Leading candidates include blog posts, articles, eBooks, info-graphics, micro-sites, videos, courses, case studies, newsletters, visuals and various forms of interactive content.
Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Most of the web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.
A buyer persona is a representation of your ideal customer based on market research and data. Personas generally include customer demographics, behavior patterns, motivations, and goals. They should reveal insights about the buyers’ decisions including attitudes, concerns and criteria that drive buying decisions.
Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.
Paid digital marketing programs should create results immediately. On the other hand, programs such as content marketing, email list building, and search engine optimization require persistence and patience. You might see some results in a matter of months; however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives.