Media Audits

what does a media audit consist of?

Rocklin Irving takes an in-depth look at your current media mixes and channels that your media agency is utilizing. Our goal is to enhance your media performance and improve that media plan and effectiveness. this will include everything from paid digital to owned/earned media optimization and all offline media integrations.

We identify the gaps; investigate what is working and what could be optimized by benchmarking industry best practices and standards. We provide actionable steps that will be provided to drive long-term tangible improvement beyond media costs.

Our analysis centers around key factors to pinpoint areas for improvement in your current approach.

Here are some of the key questions we aim to answers:

Client Brief

  • Does your brief set a clear challenge to the agency?
  • Are there metrics put in place to drive maximum ROI?

Insights

  • Are consumer, media, and brand insights strong enough to drive a differentiated strategy?
  • Are there metrics put in place to drive maximum ROI?

Tactical Planning

  • Have the right goals been set in a specified time frame?
  • Has a buying/optimization approach been implemented?

Best Practices

  • What has worked so far and where is there room for improvement going forward?
  • Does the media mix enhance impact?

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